> ## Documentation Index
> Fetch the complete documentation index at: https://docs.topsort.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Insights Tab

export const LastUpdated = ({date, lang = "en"}) => {
  const translations = {
    en: "Last updated:",
    es: "Última actualización:",
    pt: "Última atualização:",
    fr: "Dernière mise à jour:",
    de: "Zuletzt aktualisiert:"
  };
  const label = translations[lang] || translations.en;
  return <>
<style>{`
.last-updated-component {
display: inline-flex;
align-items: center;
gap: 8px;
padding: 10px 16px;
border-radius: 8px;
margin-top: 12px;
margin-bottom: 16px;
font-size: 14px;
background-color: rgba(0, 0, 0, 0.05);
border: 1px solid rgba(0, 0, 0, 0.12);
color: rgba(0, 0, 0, 0.75);
line-height: 1;
}

        .last-updated-component svg {
          flex-shrink: 0;
          vertical-align: middle;
        }

        .last-updated-component span {
          display: inline-flex !important;
          align-items: center !important;
          line-height: 1 !important;
        }

        [data-theme="dark"] .last-updated-component {
          background-color: #3a3a3a;
          border: 2px solid #888888;
          color: #ffffff;
        }

        [data-theme="dark"] .last-updated-component svg {
          stroke: #ffffff;
        }
      `}</style>
      <div className="last-updated-component">
        <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" strokeWidth="2" strokeLinecap="round" strokeLinejoin="round">
          <circle cx="12" cy="12" r="10" />
          <polyline points="12 6 12 12 16 14" />
        </svg>
        <span>
          <strong style={{
    fontWeight: 600
  }}>{label}</strong> 
          <time dateTime={date}>{date}</time>
        </span>
      </div>
    </>;
};

<div style={{ textAlign: "justify", marginBottom: "1.5rem" }}>
  In the Marketplace UI, open **Analytics > Insights** to view AI-generated
  insights that highlight anomalous trends in key marketplace metrics such as
  ROAS, revenue, and CTR.
</div>

The left side of the page shows the **top three insights**, each with a severity level (**Info**, **Med**, or **High**) and grouped into one of four categories: **Monetization**, **Engagement**, **Conversion**, or **Demand**. Click **Ask Tomi** on any insight to learn more, investigate the underlying issue, and chat about possible solutions. The right side shows a history of past insights.

Insights help marketplace teams spot major performance changes immediately, such as CPC spikes, ROAS drops, or unusual spend shifts, and understand likely drivers so they can distinguish true demand problems from campaign mix or cost-structure issues. Severity labels and categories make it easy to prioritize what needs attention first.

This feature is automatically enabled for all clients and production environments.

For KPI dashboards and CSV exports, see the [Reports Tab](/en/knowledge-base/ad-platform/reporting-and-analytics/).

***

<LastUpdated date="2026-05-30" />