Erreichen Sie Zuschauer über CTV, Streaming und Digital über den bekannten Topsort-Offsite-Flow.
September 11, 2026Ad PlatformNew Feature
Was ist neu
Topsort unterstützt jetzt Universal Ads als Offsite-Kanal. Vendoren können Video-Kampagnen über CTV-, Streaming- und Digital-Inventar mit derselben Topsort-Erfahrung wie bei anderen Offsite-Kampagnen starten.Universal Ads bietet Zugang zu Premium-Inventar bei Publishern und Plattformen wie NBCUniversal, Paramount, Warner Bros. Discovery, FOX, Roku, Samsung und DIRECTV. In den Vereinigten Staaten können Kampagnen bis zu 90 % der Haushalte erreichen.
Eine Universal-Ads-Kampagne erstellen
Advertiser wählen Video beim Erstellen einer Offsite-Kampagne, wählen Universal Ads als Kanal, laden ein Video von bis zu 60 Sekunden hoch und konfigurieren Details wie Budget und Gebotsstrategie.Universal-Ads-Kampagnen sind assetbasiert statt produktbasiert, daher ist keine Katalogsynchronisierung erforderlich. Da TV-Anzeigen nicht klickbar sind, wird die CTV-Performance über View-through-Attribution gemessen.
Loslegen
Ein Marketplace kann das Universal-Ads-Konto von Topsort nutzen oder Topsort Zugriff auf das eigene Konto gewähren. Wenden Sie sich an Ihren Topsort Account Manager, um Universal Ads zu aktivieren.Weitere Informationen finden Sie unter Kampagnenerstellung und Reporting.
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