Banner Campaigns on Toppie enable agencies to run banner (display) advertising campaigns across multiple retail partners from a single platform alongside sponsored listings. This unified approach eliminates the need to manage banner campaigns separately across different retailer interfaces.
The feature uses product-based targeting where agencies select which products to promote, and Toppie automatically handles the targeting and creative sizing for each marketplace. This reduces manual setup while ensuring banners remain relevant to each retailer’s audience.
Key Benefits
Centralized Banner Management
Run banner campaigns alongside sponsored listings with unified reporting and budget controls
Simplified Campaign Setup
Upload creatives, select products to sponsor, and launch across multiple marketplaces in a single flow
Automatic Creative Optimization
Design team resizes uploaded creatives to match available slot dimensions across partner marketplaces
Product-based Targeting
Target based on your product catalog without manual keyword setup—targeting is automatically inferred from selected products
Purchase Attribution
Track when banner clicks lead to purchases of campaign products using marketplace-specific attribution windows
How It Works
1
Campaign Creation
From the Toppie Dashboard, select “Banner Ads” from the Create Campaign button
2
Upload Banner Creative
Dimension recommendation are generated based on the asset size
3
Finalize Banner Dimensions
A preview of your banner will be shown
4
Select Products
Select at least one product from the brand
5
Configure and Launch
Specify the campaign name, budget, duration, and targeting preferences
6
Approval and Launch
Each child campaign goes through the marketplace’s standard approval flow. Marketplaces set banner destinations during this approval process before campaigns go live.
Attribution Model
Purchases are attributed when users click on a banner and later buy a product included in the campaign, using each marketplace’s attribution window for measurement.
Real-time reporting and performance tracking are available within the Toppie platform for complete campaign visibility.
For Marketplaces
Monetize high-visibility banner slots with better targeting and real-time measurement. Set destinations during the campaign approval flow and benefit from product-based targeting that ensures relevant ads for your audience.
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