View Switcher
Switch between marketplace and vendor perspectives without leaving your sessionDecember 5, 2025Ad PlatformNew Feature
Vendor Analytics: General Availability
Vendor Analytics is now available to all marketplaces and vendor users
December 5, 2025Ad PlatformImprovement
Sponsored Brands: Campaign Data Download
Export performance data from Sponsored Brands campaigns with the new download button
December 3, 2025Ad PlatformImprovement
Banner Ads: Fallback Image Upload
Upload fallback images directly for banner ad slots instead of providing URLs
December 2, 2025Ad PlatformImprovement
Sponsored Brands: Enhanced Campaign Management
Sponsored Brands campaigns now support audience targeting, bulk product upload, and product ID search for streamlined campaign creation and precise targeting
December 1, 2025Ad PlatformImprovement
Banner Ads: Exclusive Position Control
Choose specific positions (1-10) for exclusive Banner campaigns to control ad placement in auction results
December 1, 2025Ad PlatformImprovement
Sponsored Brands Geolocation Targeting
Enhanced Sponsored Brands with geolocation targeting capabilities for precision audience reach based on user locationNovember 20, 2025Ad PlatformImprovement
In-Store Ads
Connect with external CMS platforms to manage physical screen advertising campaigns for omnichannel retail media
November 13, 2025Ad PlatformNew Feature
Attribute-Based Product Filtering for Sponsored Listings
Filter sponsored products by attributes to display only relevant variants in auctions with configurable AND/OR logicNovember 5, 2025Ad PlatformNew Feature
Manual Category Exclusion for Sponsored Listings
Exclude specific categories from campaigns while maintaining products in their catalog structure with hierarchical category displayNovember 5, 2025Ad PlatformImprovement
Negative/Excluding Audiences API
Maximize campaign ROI by excluding users who don’t match your targeting criteria
October 28, 2025Ad ServerNew Feature
Topsort MCP Server
Connect AI assistants directly to Topsort’s API documentation for accurate, real-time integration support
October 22, 2025Ad ServerNew Feature
Vendor Analytics
New analytics tab provides transparent campaign performance insights for vendors with comprehensive reporting capabilities
October 2, 2025Ad PlatformNew Feature
AI Image Resizing for Banner Ads [Alpha]
Automatically resize banner images with AI technology for optimal placement
September 25, 2025Ad PlatformNew Feature
Data Genie
AI-powered conversational analytics for marketplace admins to get insights and data visualizationsSeptember 17, 2025Ad PlatformNew Feature
Sponsored Listings Forecasting
See expected campaign performance with forecasting insights during campaign creation
September 10, 2025Ad PlatformNew Feature
Reserve Prices Per Geolocation
Set minimum pricing controls for ad inventory based on geographic locations to optimize revenue across different marketsSeptember 3, 2025Ad ServerNew Feature
Broad Keyword Matching
Enhanced keyword targeting with broad match type supportSeptember 2, 2025Ad PlatformImprovement
Offsite Audiences API
Create and manage custom audiences for offsite advertising campaignsAugust 29, 2025Ad ServerNew Feature
Toppie Catalog Tab
Global Product Catalog for unified product management across the entire Topsort Network
August 27, 2025ToppieNew Feature
Sponsored Brands V2
Enhanced sponsored brands with multiple products, video support, and advanced targeting - initial release for admin dashboard
August 13, 2025Ad PlatformNew Feature
Campaign API - Sponsored Listings Enhancements
The Campaign API now supports audience targeting and frequency capping for sponsored listings campaigns.August 12, 2025Ad ServerImprovement
Audience Targeting for Sponsored Listings
Target specific user segments with sponsored listings campaigns using filtering and boosting strategies
August 12, 2025Ad PlatformNew Feature
Frequency Cap for Sponsored Listings
Control impression frequency to improve user experience and campaign efficiency
August 12, 2025Ad PlatformNew Feature
Toppie Banners
Enabling agencies to run banner advertising campaigns across multiple retail partners
August 12, 2025ToppieNew Feature
Skai Integration - Multi-Retailer Campaigns
Omnichannel advertising platform integration enabling multi-retailer sponsored listings campaigns with centralized management and automated optimizationAugust 11, 2025ToppieNew Feature
Toppie Analytics
Comprehensive campaign performance analytics for agencies and retailers to understand demand and optimize performance
August 5, 2025ToppieNew Feature
Banners—Slot Reserve Prices for Manual Bidding
Set minimum CPM and CPC reserve prices per banner slot to ensure optimal revenue thresholds
August 4, 2025Ad PlatformImprovement
Link Products to Banner Campaigns
Connect specific products to banner campaigns for enhanced targeting, relevance, and attribution
August 4, 2025Ad PlatformNew Feature
Listings—Category Reserve Prices for Manual Bidding
Manual bidding validation now includes category-level reserve prices alongside marketplace minimums
August 4, 2025Ad PlatformImprovement
Toppie Campaigns Tab
Centralized campaign management interface for viewing, filtering, and managing all your Toppie campaigns
August 3, 2025ToppieNew Feature
Campaign Migration
Comprehensive migration guides for seamless platform transitionsJuly 29, 2025Ad PlatformNew Feature
Enhanced Exclusive Campaign Logic
Advanced fill rate distribution for multiple exclusive banner campaigns on the same ad slotJuly 29, 2025Ad PlatformImprovement
Banner Templating
Create standardized, reusable banner ad templates to streamline campaign creation and maintain brand consistencyJuly 23, 2025Ad PlatformNew Feature
German Language Support
German language options now available across Admin and Self Service platforms
July 22, 2025Ad PlatformNew Feature
Salesforce Integration
Connect your SFCC-based marketplace directly to Topsort’s auction engine for sponsored products and banner adsJuly 20, 2025Ad ServerNew Feature
Toppie API Keys
Programmatic access to manage campaigns and analytics across retail media networks
July 16, 2025ToppieNew Feature
Attribution by Ad Format
Configure attribution models and windows for each ad format to better measure performance
July 9, 2025Ad PlatformNew Feature
Banner Improvements
New metrics and slot configuration for banner ads
July 2, 2025Ad PlatformImprovement
Vendors Metadata
Vendors Metadata is a new feature that allows you to manage vendor specific attributes through metadata.
July 1, 2025Ad PlatformNew Feature
Product Creation via UI
Marketplace admins can now create and update products directly from the Admin Dashboard UI.
May 27, 2025Ad PlatformNew Feature
SDKs Upgrade
Upgrades of our Low Code SDKs for iOS and Android, adding callbacks logic to the banner components.May 13, 2025Ad ServerImprovement
Audience Filtering & Enhanced Event Data
CDP audience segments for targeted banner ads, a sandbox trial expiration, and Events API enhancementsApril 29, 2025Ad ServerNew Feature
CDP integration
Add CDP integration to Topsort and use your segments to target users in campaignsApril 22, 2025Ad ServerNew Feature
Public API Improvements
Add Frequency Cap to Public API and create new reporting endpoint for attributed purchasesApril 15, 2025Ad ServerImprovement
New Vendor Creation UI
Admins can now create vendors using the UI withoutApril 8, 2025Ad PlatformImprovement
Wallets for Budget Control
Wallets are now supported in the UI allowing admins to create separate balances per vendor.April 8, 2025Ad PlatformNew Feature
Frequency Cap for Banners
Limit the number of times a user sees the same ad within a given timeframeMarch 12, 2025Ad PlatformNew Feature
Custom Mails for Vendor Notifications
Custom Mails allows marketplaces to personalize vendor email notifications, ensuring a branded and consistent communication experienceFebruary 27, 2025Ad PlatformNew Feature
Keyword Phrase Matching
Keyword phrase matching is crucial for improving campaign targeting accuracy, enhancing relevance for shoppers, and maximizing ROAS for advertisersFebruary 11, 2025Ad PlatformImprovement
Travel Targeting
Advertisers can now target users based on travel windows, traveler types, and other criteria.
January 2, 2025Ad PlatformNew Feature
CPA (cost-per-action) Charge Type
Advertisers can now choose CPA Charge Type for sponsored listings so they are only charged when a conversion is attributed.
December 29, 2024Ad PlatformNew Feature
New Budget Options for Banner Ads
Advertisers can now choose between daily, weekly, monthly, or total budgets for banner ads campaigns, providing greater flexibility and control.December 9, 2024Ad PlatformImprovement
Enhanced roles and permissions
Introduced granular Role-Based Access Control (RBAC), allowing Key Account Managers to manage vendor-specific campaigns and data with tailored permissions, improving security and workflow efficiency.
November 21, 2024Ad PlatformImprovement
Kotlin SDK 1.1.0
We are proud to announce the release of our latest Kotlin SDK, designed to enhance developer productivity and streamline application development. This new library is now available on Maven Central, making it easier than ever for developers to integrate into their projects using Gradle.October 7, 2024Ad ServerImprovement
Better attribution and improvements
We are pleased to announce two new features designed to enhance user tracking and ad campaign precision. These updates will empower marketplaces and advertisers to better track user behavior, optimize ad spend, and increase campaign effectiveness.October 6, 2024Ad ServerImprovement
Banner improvements
This release introduces several new features designed to enhance flexibility, control, and effectiveness of ad campaigns for retailers and advertisers. This provide greater control over campaign performance, budget allocation, and overall user experience.
October 6, 2024Ad PlatformImprovement
Better reporting
We have introduced several updates to improve visibility, reporting, and analysis for both marketplaces and vendors. These updates enable better analysis, campaign optimization, and more accurate reporting.October 6, 2024Ad PlatformImprovement
New tools to provide a seamless integration experience
We are excited to announce several key updates aimed to improve integration processes and enhancing usability across our platform.
October 3, 2024Ad ServerImprovement
New and improved SDKs
We are thrilled to introduce new SDKs and features designed to simplify and speed up the integration of Topsort for retailers and marketplaces.October 3, 2024Ad ServerImprovement
New ad formats
We are excited to announce the launch of new ad formats on Topsort. These formats are designed to help brands and agencies create more engaging and effective advertising campaigns across the Topsort Ad Network.
October 3, 2024Ad PlatformNew Feature
Better integration with current systems
We’ve introduced three key improvements to streamline integration and data management. Campaign Change Webhook reduces API polling by notifying users of campaign updates in real-time; Campaign ID in Auction Responses allows clients to map auctions to internal campaigns for better tracking and analysis; and Product Metadata in Catalog enables custom fields for enhanced product organization and advertiser experience.October 2, 2024Ad ServerImprovement
Enhanced vendor experience
We are excited to announce several updates aimed at enhancing the vendor experience on Topsort. These improvements focus on making the onboarding process smoother, improving communication, and offering more flexibility through Single Sign-On (SSO) integration.
October 2, 2024Ad PlatformImprovement
Improve security and support
We are excited to announce key updates to the Topsort platform, focusing on enhanced security and an improved customer support experience. These updates are designed to give marketplace users more control over access to information and make it easier for clients to find the help they need.
October 2, 2024Ad PlatformImprovement
New: Toppie
Toppie serves as a new investment channel for agencies and brands, which enables them to reach several marketplaces from one place. We are super excited not only to help agencies and brands optimize their operations but also Topsort’s retailers by giving them the opportunity to access new demand and gain additional ad revenue.
October 2, 2024Ad PlatformNew Feature
Enhanced Security Features
These updates reflect our commitment to enhancing both the security features of our platform and the flexibility with which users can manage their advertising campaigns. We are continually striving to improve our platform to meet the needs of our diverse user base.
July 11, 2024Ad ServerImprovement
Quick reporting UI enhancements
The Topsort Dashboard centralizes essential data in real-time, giving you everything you need in one place. We’re constantly innovating to present information more effectively, helping you make better decisions and adding value.
June 25, 2024Ad PlatformImprovement
Campaign management enhancements
At Topsort, we’re always thinking about how to make processes smoother and more efficient for our users. Whether it’s enhancing the way you manage your ad campaigns or streamlining your financial transactions, our goal is to make your experience as seamless as possible. Today, we’re excited to introduce two powerful new features designed to elevate your marketing efforts and operational efficiency: Total Budget Control and Self-Service Payments.
June 2, 2024Ad PlatformImprovement
New: Sponsored Brands and Self-service Payments
At Topsort, we’re continually innovating to enhance your experience and extend your capabilities within the digital marketplace. This month, we’re excited to introduce two powerful new features designed to streamline your operations and amplify your success: Sponsored Brands and Self-Service Payments.
March 31, 2024Ad PlatformNew Feature
New: Custom Branding for Vendor Dashboards
Today we are really excited to announce some new Topsort Product features. Every Product decision we take is intended to get us one step closer to our mission of democratizing advanced monetization technology through simple, easy-to-use products.
January 27, 2024Ad PlatformImprovement
Enhancements to platform experience
This week, we’ve rolled out pivotal updates to enhance your ad platform experience. Now you can set Target ROAS at the campaign level directly in the admin dashboard. We also launched category-specific Reserve Prices, and advanced editing for Sponsored Listings.September 17, 2023Ad PlatformImprovement
Enhancements to Autobidding Control
This week, we’ve enhanced the Autobidding Control for direct Target ROAS adjustments for vendors. Additionally, we’ve expanded banner attribution, refined the vendor dashboard, and standardized dashboard data to UTC time. These updates underscore our dedication to optimizing the Topsort platform experience.August 27, 2023Ad PlatformImprovement
New: Multi-creative banners
This week, we unveiled a feature that allows the creation of multi-creative banner campaigns via our dashboard. We’ve improved monitoring, provided detailed campaign configurations, and targeting info for better campaign management. Plus, we’ve streamlined onboarding and added customizable time zones for a personalized user experience.July 27, 2023Ad PlatformNew Feature
New: Advanced Analytics
This week Topsort introduces Advanced Analytics, enabling users to access granular data, create custom dashboards, and make data-driven decisions. Simplified sandbox switching and a Kotlin library for easy event reporting further enhance the user experience.July 13, 2023Ad PlatformNew Feature
Improvements to API key organization
This week, we introduced the ability for admins to add labels to API keys for improved organization and launched new metrics within the campaign view for deeper insights into campaign performance. These features aim to enhance workflow efficiency and provide valuable data for more informed decision-making.May 31, 2023Ad ServerImprovement
New: Autobidding control
This week, we launched a new Autobidding Control feature in the admin dashboard, providing enhanced control and insights for ad businesses. We also introduced the beta version of the Products Tab, facilitating easy access and management of product catalogs, and some improvements for campaign creation and monitoring.May 21, 2023Ad PlatformImprovement
New: Exclusive Banners
This week’s update brings the Exclusive Banners for fixed tenancy and premium offerings, and Improved Reporting for deeper insights into banner ad performance. These enhancements aim to streamline campaign creation, meet vendor demands, and provide valuable analytics for your ad business.April 4, 2023Ad PlatformNew Feature
New: Analytics dashboard
This week, we launched a new Analytics tab on the dashboard that provides marketplace admins with an overview of ad performance metrics, including aggregated data on the marketplace level and detailed data per vendor. We also introduced a new navigation design, the ability to share marketplace content standards with vendors, and a new campaign type called “CPM Listings Campaign.” We are sure that these features will improve the ad management experience and streamline your workflows.March 26, 2023Ad PlatformImprovement
Banner improvements
We have revamped the banner experience with improvements around the core areas of banner ads: Configuration, Campaign Creation, and Targeting. In addition to a smoother and more coherent banner ads experience, you can now create exclusivity with your placements for a premium offering. We also implemented SSO for easier login and launched a new API to simplify vendor invitations.
March 7, 2023Ad PlatformImprovement
New: Multi-marketplace logins
We started this year by releasing two significant features. The multi-marketplace login allows marketplace admins seamlessly switch between different countries, business functions, or languages. We also released the banner ads flow that has a better user experience with a simpler UI and allows serving multiple banner ads on landing pages.January 8, 2023Ad PlatformImprovement
New: Vendor Activity Logs
This week we released Activity Logs to help you stay in the know about your vendors’ activity and provide faster support! We also added the campaign tab on the vendor dashboard for easier campaign management.December 21, 2022Ad PlatformImprovement
New: Reporting API
Recently, Topsort has released the new Reporting API that makes reporting easier on the marketplace, vendor, campaign, and product level. Marketplaces can now use the Reporting API to get daily or aggregated behavior summary data. We also added new vendor metrics to help marketplace admins have better insight into vendor performance.December 4, 2022Ad ServerNew Feature
More vendor permission changes
This week, the Topsort team released additional vendor permission settings for marketplace admins, added a search feature to the campaigns list, deployed a campaign relaunch feature, and made campaign pages more informative with campaign status notifications. We also added information boxes and tooltips to clarify how different budget types work.November 16, 2022Ad PlatformImprovement
Vendor permission changes
Now you can manage vendor dashboard permissions within the admin dashboard. We also added a product search feature to the campaigns and deployed upgrades to the /events endpoint. We made changes in the API documentation and improved the help center experience within the vendor dashboard.
October 31, 2022Ad PlatformImprovement
New: Sales Training Module
This week we launched the Sales Training module on the admin dashboard, launched Analytics access for vendors, added email notifications for the rejected banner ads, and deployed some UI changes to make it easier to monitor your balance and ad spend and configure banner ads.October 17, 2022Ad PlatformImprovement
Campaign status notifications
This week we released some updates to keep marketplaces and vendors notified of their campaign status changes and added a button to refresh dashboard metrics. We also improved the logs service performance.
October 4, 2022Ad PlatformImprovement
New: Personalized seller notifications
Now you can send personalized notifications to sellers when their balance is running low or runs out. That way they can top up easily, and keep their campaigns running. We also implemented some data visualization fixes, made campaign end dates visible, and added sorting to the transactions report.
September 27, 2022Ad PlatformImprovement
New: Filtering API and Schema Validator
This week, the Topsort team released new features related to API Logs to make it easier for developers to troubleshoot issues. Now you can filter errors by API and see the cause of an error quicker with our Schema Validator
September 22, 2022Ad ServerImprovement
New: Ad reviews UI
Welcome back to another product update! We’ve improved the ad reviews interface and user flows, so that marketplace users can easily review banner ad campaign requests at scale. Our new “manage” tab organizes the requests by status: pending approval, approved, rejected, and rejected with feedback.August 30, 2022Ad PlatformImprovement
New: Topsort status updates
This week, we set up Topsort Status Updates for all our users. Be in the loop about any downtimes and incidents with our platform using the status page. 🚧🛠August 15, 2022Ad PlatformImprovement
New: Billing API
Recently, Topsort has released the new Billing API that makes billing operations easier and more transparent for marketplaces and vendors. Marketplaces can now use the Billing API to check a vendor’s balance, their credit history, issue free credits, and manage credit limits. API Logs also got a revamp!
August 8, 2022Ad ServerNew Feature
New: API Logs for developers
This week, the Topsort team releases the API Logs module for developers to troubleshoot issues quicker than ever before. This first launch in developer tools aims to bring transparency and clarity into the API integrations process for marketplace engineering teams. 🧑🔧July 25, 2022Ad ServerImprovement
Vendor onboarding improvements
Topsort has updated the vendor experience in two ways. First, a vendor’s first-time sign-up process now includes more fields for the user to specify their preferences and business roles. Secondly, the vendor dashboard now has a budget timer.
July 20, 2022Ad PlatformImprovement
Marketplace UI improvements
This week, Topsort has updated our marketplace UI to improve your user experience. We’ve added a new way to view how many members are dedicated to a vendor account on Topsort. We’ve also moved “Ad Reviews” next to “Configurations” so that marketplace representatives can manage every setting related to banner ads all in one place.
July 11, 2022Ad PlatformImprovement
More improvements to banner ads
This week, Topsort released many improvements for banner ad configurations and campaign creation. Marketplaces and advertisers can now advertise on mobile as well. We also implemented the Kafka platform to improve real-time analytics for our users and empower them to create campaigns with confidence.June 30, 2022Ad PlatformImprovement
New: Banner ad campaigns
We’re excited to announce our newest release: Banner Ad campaigns (new and improved)! You can now run auction-based banner ads anywhere on your marketplace website! We’ve also built a whole Banner Ad Configuration module to support banner ad campaign creation.
June 14, 2022Ad PlatformNew Feature
New and improved banner ads
We released a bunch of improvements around creating and running Banner Ads in March. Check out our new Banner Ads creation and approval cycles. 🔄 ✅ Boleto is also now a payment option for our Brazilian friends! 💰💱
March 26, 2022Ad PlatformImprovement