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December 1, 2025Ad PlatformImprovement
Why It’s ImportantAdvertisers running exclusive Banner campaigns can now control exactly where their ads appear in auction results by selecting a specific position from 1 to 10. This brings Banner campaigns in line with Sponsored Listings, which already offered position control, and enables more sophisticated placement strategies for premium inventory.
Banner campaign delivery configuration with position selection

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What’s Improved

Exclusive Banner campaigns now include a position selector in the delivery configuration section during campaign creation and editing. Choose position 1 for highest priority placement down to position 10 for lowest. This granular control means advertisers can guarantee specific placement ranks for their exclusive campaigns rather than competing in standard auctions. The feature requires the delivery configurations feature flag to be enabled.

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Use Cases

carousel example
Carousel Sequencing: For multi-banner placements, reserve position 1 for high-priority brand campaigns, assign positions 2-4 to product promotions, and use lower positions for long-tail inventory. This creates consistent sequencing across user sessions where premium advertisers always appear first, justifying higher CPMs for top positions. Placement Testing: Run the same creative at different positions to understand how placement rank affects performance. Compare CTR and conversion rates for position 1 vs position 5 to optimize future bidding strategies and identify which positions deliver the best ROI for specific campaign types. Premium Partnerships: Guarantee top placement for strategic brand partnerships or exclusive vendor agreements. When contractual obligations require specific visibility guarantees, position control ensures compliance without relying on auction dynamics that could push premium partners to lower positions during high-competition periods. Budget Optimization: Allocate higher-performing campaigns to top positions (1-3) while testing new creatives or lower-priority products in positions 7-10. This allows advertisers to maintain visibility across the full placement range while concentrating spend on proven high-performers in premium positions.
Position control is available now in the Admin Dashboard and through the Banner campaign API endpoints.