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September 2, 2025Ad PlatformImprovement
We’ve added Broad Match support to keyword targeting, expanding your campaign reach by matching related search queries beyond exact and phrase matches.

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Key Benefits

Expanded Reach: Capture relevant searches with variations and synonyms of your keywords Discovery: Find new search terms and customer intent patterns automatically Flexible Control: Use alongside exact and phrase matching for comprehensive targeting strategies

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How Broad Match Works

Broad match allows your ads to show for search queries that are related to your keywords, including:
  • Synonyms and related terms
  • Variations in word order
  • Related searches that indicate similar intent
  • Singular and plural forms
This match type provides the widest reach while maintaining relevance to your target keywords.
Broad match is now available across all ad formats alongside existing exact and phrase match types. Learn more about keyword targeting in our knowledge base.