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August 13, 2025Ad PlatformNew Feature
Why It’s ImportantSponsored Brands transforms how you create brand awareness campaigns by allowing multiple products, video creatives, and sophisticated targeting options.
Start of the sponsored brands template creation

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What’s New

  • Multiple products per campaign: Include multiple products in a single sponsored brand campaign for better product discovery
  • Video and enhanced creatives: Upload videos alongside traditional banner images for more engaging ad experiences
  • Flexible pricing models: Choose between cost-per-click (CPC) and cost-per-thousand-impressions (CPM) bidding
  • Enhanced destinations: Direct shoppers to product pages, vendor pages, or custom URLs

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Key Benefits

Enhanced Product Showcase: Feature multiple products in a single campaign, helping shoppers discover your full product range and increasing engagement. Rich Creative Formats: Use videos or multiple images with customizable layouts to create compelling ad experiences that capture attention. Template-Driven Efficiency: Leverage pre-built templates or create custom templates that ensure consistent campaign structure and requirements. Comprehensive Campaign Control: Manage the complete campaign lifecycle from template creation through performance analytics in the admin dashboard.

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Template and Campaign Management

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Template Selection

Choose from predefined templates that define campaign structure:
  • Creative options: Select templates with video support or multiple image layouts
  • Pre-configured fields: Templates include predefined field names and descriptions for easy creative identification
  • Slot integration: Link slots to one of the available templates for optimal performance

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Campaign Analytics

Monitor campaign performance with comprehensive metrics:
  • Number of active campaigns per vendor
  • Ad spend tracking
  • Impressions and clicks
  • Promoted sales attribution
  • Campaign-level performance insights
Overview of a sponsored brands campaign
This update to Sponsored Brands is now available in your Ad Platform. Contact your account manager to learn how you can leverage this ad format to drive brand awareness and customer acquisition.