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January 21, 2026Ad PlatformNew Feature
Why We Built ThisData-driven decisions require broad access to insights, but not everyone needs the ability to modify campaigns. The Analytics role bridges this gap—visibility for those who need it, operational control where it matters.
Analytics role configuration in the Admin Dashboard

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The Problem

Granting access to marketplace data meant giving users more permissions than necessary. Sales teams needing campaign insights had the same access as operational staff—unnecessary risk, cluttered workflows, actions they shouldn’t perform.

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The Solution

The Analytics role provides carefully scoped read-only access. See everything, touch nothing. Full visibility. Dashboard, products, analytics, Data Room, campaign and vendor details—all accessible. Zero risk. No creating, editing, or deleting campaigns. No wallet access. No configuration changes. Clear boundaries. The role appears in the Users tab, easy to assign and identify.

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What Analytics Users Can Do

View dashboards, products, Ad Formats, Autobidding settings, analytics, finance details, Data Room exports, and campaign/vendor pages.

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What They Can’t

Add vendors, toggle invitations, manage campaigns, access wallets, modify ROAS or attribution, create slots, configure Ad Formats, or upload content standards.

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Use Cases

Account managers. Access vendor and campaign data for client conversations without risking changes to live campaigns. Business analysts. Run comprehensive analysis, export reports, build insights—no operational permissions needed. Executive stakeholders. Monitor performance with full visibility and zero risk of unintended modifications.
Available now in the Ad Platform. Start inviting Analytics users from the Users section.