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August 12, 2025Ad PlatformNew Feature
We’ve added frequency capping for sponsored listings campaigns, allowing advertisers to control how often their ads are shown to the same user. This feature helps optimize ad spend while improving user experience by preventing ad fatigue. Frequency capping enables you to set impression limits per user over specific time periods, ensuring your campaigns maintain effectiveness while respecting user attention. The feature is available during campaign creation and can be edited anytime after launch.
Frequency cap configuration during sponsored listings campaign creation

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Configuration Options

The frequency cap settings allow precise control over ad exposure: Impression Limits: Set the maximum number of times your sponsored listing can appear to the same user. This prevents overexposure and helps maintain campaign relevance across your target audience. Time Period Selection: Choose between daily or weekly frequency windows. Daily caps reset every 24 hours, while weekly caps reset every seven days, giving you flexibility based on your campaign strategy. Toggle Control: Enable or disable frequency capping as needed. When disabled, your sponsored listings will compete for impressions without user-level frequency restrictions.
Frequency cap settings in campaign details view

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Campaign Management

Once configured, frequency cap settings appear in your campaign details page with full editing capabilities. You can adjust impression limits, change time periods, or disable frequency capping entirely without pausing your campaign. The frequency cap feature integrates seamlessly with your existing campaign optimization strategies. When frequency limits are reached for specific users, the auction system automatically prioritizes showing your ads to new audiences within your targeting parameters. This enhancement gives sponsored listings campaigns the same level of exposure control previously available only for display advertising, creating consistent campaign management experiences across all Topsort ad formats.