November 5, 2025Ad PlatformImprovement
We’ve enhanced Sponsored Listings with Manual Category Exclusion, allowing advertisers to remove unwanted categories from their campaigns while keeping products aligned with their catalog category structure. Categories are now displayed hierarchically, matching the campaign creation interface for consistency.
Key Benefits
Precise Control: Exclude specific categories without affecting product catalog structure Hierarchical Display: View categories in the same structured way as during campaign creation Flexible Targeting: Remove seasonal or unwanted categories while maintaining core targeting Automated Pre-selection: Categories eligible for automated targeting are pre-selected based on SKU selectionHow It Works
Category Management
The feature provides:- Hierarchical Category View - Categories displayed in their natural tree structure
- Manual Exclusion - Unselect categories you don’t want to target
- Smart Pre-selection - Automatically selects relevant categories based on chosen products
- Real-time Updates - Changes apply immediately to campaign targeting
Using Category Exclusion
- Navigate to Products Tab - Access category settings in Admin or Vendor Dashboard
- View Hierarchical Categories - See all categories in structured format
- Review Pre-selections - Categories matching your SKUs are automatically selected
- Exclude Unwanted Categories - Unselect categories like “Sale” or seasonal sections
- Apply Changes - Save to update campaign targeting immediately
Interface Improvements
- Listing Ads - Only displays categories that would be targeted based on product selection
- Banner Ads - Shows all categories hierarchically with SKU-based pre-selection
- Empty Product Selection - Displays all available categories when no products selected
Manual Category Exclusion is available now for all Sponsored Listings campaigns. The hierarchical category display provides intuitive navigation and precise control over your campaign targeting.