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November 24, 2025Ad ServerNew Feature
We’ve introduced Attribute-Based Product Filtering for Sponsored Listings, enabling marketplaces to filter eligible sponsored products based on user-selected attributes. This feature ensures only relevant product variants appear in auctions, improving ad relevance and reducing post-auction filtering requirements.

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Key Benefits

Improved Relevance: Display only products matching specific attributes selected by users Flexible Configuration: Configure filtering logic with AND/OR operators to match marketplace needs Reduced Processing: Eliminate post-auction filtering by ensuring relevance at auction time Better User Experience: Show users only the product variants that match their search criteria

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How It Works

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Attribute Filtering

The system filters sponsored products based on:
  • Product Attributes - Color, size, brand, and other product characteristics
  • User Selection - Attributes chosen by users during their shopping journey
  • Configurable Logic - AND/OR operators for precise filtering control
  • Real-time Application - Filtering applied during auction selection

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Configuration Options

  1. Define Filterable Attributes - Select which product attributes are available for filtering
  2. Set Filtering Logic - Choose between AND/OR operators for attribute matching
  3. Enable per Category - Apply filtering rules to specific product categories
  4. Monitor Performance - Track impact on auction fill rates and relevance

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Supported Attributes

Common filterable attributes include:
  • Color variations
  • Size options
  • Brand names
  • Material types
  • Style categories
  • Custom marketplace-specific attributes
This feature is available now for all Sponsored Listings campaigns. Contact your account manager to enable attribute-based filtering for your marketplace.