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March 26, 2023Ad PlatformImprovement
This week, we launched a new Analytics tab on the dashboard that provides marketplace admins with an overview of ad performance metrics, including aggregated data on the marketplace level and detailed data per vendor. We also introduced a new navigation design, the ability to share marketplace content standards with vendors, and a new campaign type called “CPM Listings Campaign.” We are sure that these features will improve the ad management experience and streamline your workflows.

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Analytics Tab

We launched a new section called Analytics on the dashboard to provide marketplace admins with an overview of ad performance metrics. You’ll see this new tab on the side menu on your admin panel. The analytics view gives you aggregated data on the marketplace level and detailed data per vendor. On the marketplace level, you can see the aggregated data on 10 key metrics that show the overall performance of your ad business. You can view the data on any date you want or pick date periods to compare the performance. We will show the trend indicators to help you understand how each of these metrics is doing compared to the previous period.
  • Vendors Advertising (Number of Vendors with Active Campaigns)
  • Total Ad Spend
  • CPC (Cost per Click)
  • CTR (Click Through Rate)
  • Purchases
  • Impressions
  • Clicks
  • Promoted Sales
  • Conversion Rate
  • ROAS
On the vendor level, you will have a detailed table with a list of your vendors with columns showing key ad metrics. The vendor performance table improves your ad management experience by providing all the information in one place, eliminating the need for multiple data analytics tools. You can customize the table view to display the metrics you want and build a table that shows the metrics that matter to your business. Same as the marketplace metrics, you can display the vendor metrics through a certain time period.
  • Ad Spend
  • Impressions
  • Clicks
  • Purchases
  • Promoted Sales
  • CPC
  • CTR
  • Conversion Rate
  • ROAS

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New Navigation

You’ll notice a new navigation design when you log in to admin or vendor dashboards. The new and improved navigation is part of the new Topsort brand and offers easier access to key tools and features.

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Content Standards

You can share your marketplace content standards which your vendors can check when they launch the banner campaigns. Add as much detail as you want in the content standards file and refer to the file when sharing feedback on vendor banner campaigns.

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CPM Listings Campaigns

After the request from some partners, we launched a new campaign type “CPM Listings Campaign”. CPM Listings Campaigns are the same as Sponsored Listing Campaigns, but rather per click (CPC), advertisers will be charged per impression (CPM).
📘 CPM Listing Campaigns are only available when creating campaigns via API
When launching campaigns using the Campaign API, you can set the chargeType as CPC or CPM to define the type of sponsored listings campaign you want to run. See the Campaign API documentation here

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Multiple Creatives and Slots Per Campaign

Right now, you can upload one creative and use it on desktop and mobile when running banner ads campaigns. You can also upload one creative per device type. When you want to use the same creative in another slot (which means another banner campaign), you need to upload it again. When a marketplace has many slots or when a user wants to use many creatives in one campaign, it becomes overwhelming to create multiple combinations of campaigns. To save you and your vendors time, we implemented multiple creatives and slots per campaign. Now you can upload different creatives and easily relate these creatives to multiple slots in a quicker way.
👍 For now, this feature is only available for campaigns created via Campaign API. Soon, it will be available in Admin and Vendor Dashboards as well.

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Multiple Banner Slots on Search and Category Pages

Initially search and category pages had fixed banner slots that were created during the integration. Now, you can add multiple banner configurations for category and search. To add a new banner slot, simply click the “Add a configuration” button and select “Search” or “Category” in the dropdown.

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Bulk Upload Banner Configurations

When we launched our new banner ads experience last week, we mentioned bulk uploading during the initial setup. Now, you can bulk-upload banner configurations for landing pages whenever you want. You’ll see the “Bulk Upload” button as well as a bulk upload file template when adding banner slot configurations for landing pages.

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Error Feedback During Banner Configuration

You will now receive validation errors when there’s an unexpected value in your banner ad configuration. Validation errors will also be shown when you have duplicate slot IDs.