September 4, 2026Ad PlatformNew Feature
Marketplace admins can now assign a fallback wallet when launching managed-service campaigns, giving you peace of mind that campaigns can keep spending even if their primary wallet runs out of funds.
If the primary wallet is depleted, the campaign can continue spending from the fallback wallet instead of stopping.
Fallback wallets are available for Sponsored Listings, Banners, and Sponsored Brands.
See the Vendor Wallets docs for more information.
2026
Keep Campaigns Spending Without Interruption
Use fallback wallets when the primary wallet runs out
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