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December 19, 2025Ad PlatformNew Feature
Why It’s ImportantAdvertisers managing campaigns across multiple companies previously had no way to select their context when logging in. The company switcher now provides context selection upon login and streamlined navigation between vendor accounts.
The company switcher has been improved with context selection upon login and streamlined navigation between vendor companies.

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What’s Improved

Context selection on login: Upon signing into Self-Service, you’re now prompted to select which company you want to work with. Streamlined navigation: The company switcher appears in the top navigation bar for Self Service and in the sidebar navigation for Admins, making it straightforward and friendly to navigate between companies. No more hunting for the right navigation path.

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Who This Helps

Advertisers running campaigns across multiple companies: Switch seamlessly between your different company accounts to manage campaigns, review performance, and optimize spend across your entire portfolio. The clear context selection means you always know which company’s data you’re viewing. Agencies and consultants: Quickly move between client accounts without navigation friction, making it easier to provide timely support and campaign management across all your clients.

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Understanding Your Account Types

The company switcher works with two types of accounts, each with distinct capabilities: Advertiser/Vendor Accounts: These accounts are designed for brands and vendors running ad campaigns. With an Advertiser account, you can create and manage campaigns, set budgets, track performance metrics, and optimize your advertising spend. If you’re promoting products or services, this is your primary account type. Marketplace Accounts: These accounts are for marketplace operators managing the advertising platform itself. Marketplace accounts have administrative capabilities including configuring auction settings, managing advertiser relationships, setting up catalog integrations, and accessing platform-wide analytics. If you’re running the retail media network, you’ll use a Marketplace account. Look for the company switcher in the respective navigation bar to switch between your available companies.