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July 29, 2025Ad PlatformImprovement
Why It’s ImportantSell the same premium ad slot to multiple exclusive advertisers simultaneously with fill rate percentages, maximizing revenue while providing predictable exposure.

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What’s New

  • Multiple campaigns with proportional distribution: Run multiple exclusive banner campaigns on the same slot with automatic impression distribution based on fill rate percentages
Slot: Homepage Banner
- Campaign A: 20% fill rate
- Campaign B: 30% fill rate
- Campaign C: 15% fill rate
Total: 65% exclusive, 35% auction-filled

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Key Benefits

Maximize Slot Revenue: Sell the same premium ad slot to multiple advertisers simultaneously, increasing overall slot monetization and revenue per placement. Advertiser Exposure: Provide advertisers with predictable fill rates while allowing multiple brands to share high-value inventory. Automatic Optimization: System automatically handles proportional distribution and scaling, eliminating manual inventory management complexity.

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Setting Up Exclusive Campaigns

  1. Create first exclusive campaign: Set up your exclusive banner campaign with desired fill rate percentage
  2. Create additional campaigns: Add more exclusive campaigns targeting the same slot-trigger combination
  3. Configure fill rates: Set appropriate fill rate percentages for each campaign (system handles scaling automatically)
  4. Monitor distribution: Track campaign performance to ensure fill rates meet expectations
  5. Adjust as needed: Modify fill rate percentages or add/remove campaigns to optimize slot performance