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November 13, 2025Ad PlatformNew Feature
Why It’s ImportantIn-Store Ads transform physical retail spaces with dynamic advertising capabilities that connect with external CMS platforms. This feature enables advertisers to run coordinated screen campaigns that complement digital efforts and engage shoppers at the point of decision.
In-Store Ads integration interface
In-Store Ads bring seamless, dynamic advertising to physical retail spaces through integration with external CMS platforms. This capability enables advertisers to run coordinated screen campaigns that complement their digital efforts, engaging shoppers at the point of decision. The feature is designed for promotions, product launches, or in-aisle moments, offering smooth asset uploads, smart error handling, and streamlined cache management to boost efficiency and omnichannel impact.

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Key Capabilities

CMS Platform Integration: Connect seamlessly with external content management systems to control physical screen displays and coordinate in-store campaigns with your existing digital advertising. Smooth Asset Management: Upload and manage creative assets for physical screens with intuitive workflows that handle various formats and resolutions, ensuring content displays properly across different screen types. Smart Error Handling: Built-in error detection and recovery helps identify and resolve issues with campaign setup, asset delivery, or platform connectivity, minimizing disruptions to active campaigns. Streamlined Cache Management: Efficient caching ensures content loads quickly on physical screens while allowing updates to propagate when campaigns change, balancing performance with flexibility.

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How It Works

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Campaign Creation and Management

Advertisers create in-store campaigns through the Admin Dashboard using familiar campaign creation workflows. The platform connects with your external CMS to manage what appears on physical screens in retail locations. Campaigns can be tailored for specific promotions, product launches, or in-aisle moments, with the same targeting and scheduling capabilities available for digital campaigns. This creates a unified approach to managing advertising across both online and physical channels.

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Asset Upload and Delivery

When creating in-store campaigns, advertisers upload creative assets that will display on physical screens. The system handles various formats and resolutions, automatically optimizing content for different screen types when possible. Smart error handling catches issues during upload or delivery, providing clear feedback when assets need adjustment or when connectivity issues arise. This reduces the technical burden of managing physical screen content.

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Platform Integration

The CMS integration handles the technical details of communicating with physical screen infrastructure. Cache management ensures that content loads efficiently on screens while allowing updates to propagate when campaigns are modified. The system maintains synchronization between the Admin Dashboard and the external CMS platform, so changes made to campaigns reflect on physical screens according to the configured schedule. This streamlined approach means advertisers can focus on campaign strategy rather than technical implementation details.

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Getting Started

  1. Configure CMS Integration - Connect your external CMS platform through the integrations section in the Admin Dashboard
  2. Set Up Screen Inventory - Define available screens and locations in your retail spaces within the CMS platform
  3. Create In-Store Campaign - Build a campaign using the familiar campaign creation workflow, selecting in-store as the campaign type
  4. Upload Creative Assets - Add images, videos, or other content formatted for your physical screens, with guidance on required formats and resolutions
  5. Launch and Monitor - Activate your campaign and track performance through unified reporting that includes both digital and physical channels

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Use Cases

Retailers running product launches can coordinate messaging across online and in-store channels, ensuring shoppers see consistent creative whether they’re browsing a website or walking through aisles. For regional promotions, in-store campaigns can highlight local inventory or location-specific offers that complement targeted digital advertising. Seasonal campaigns benefit from the ability to quickly update physical screen content without manual intervention at each location, making it practical to run time-sensitive promotions across multiple stores. The unified platform approach means campaign performance can be evaluated holistically, comparing results from digital and physical touchpoints.
In-Store Ads are available now in the Admin Dashboard. Contact your account manager to enable CMS integration and begin managing omnichannel campaigns from a single platform.