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October 28, 2025Ad ServerNew Feature
Why It’s ImportantAudience Exclusions maximize campaign efficiency by strategically removing users who don’t match your ideal targeting criteria, ensuring your budget focuses on the most relevant potential customers.
Exclusion filters

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What’s New

  • Exclusion Sets: Remove specific user groups from your campaign audiences
  • Dynamic segment exclusions: Exclude users based on time-sensitive segments like recent purchasers
  • Cross-campaign optimization: Prevent user overlap between campaigns

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Key Benefits

Improved ROI: Focus budget on high-value prospects by excluding users unlikely to convert, such as recent purchasers or existing subscribers. Precise Targeting: Create sophisticated audience segments by combining inclusion and exclusion rules for maximum relevance.

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Common Use Cases

  • Exclude users who purchased the promoted product in the last 7 days
  • Remove users currently in competitor loyalty programs
  • Exclude users from high-cost acquisition campaigns
  • Prevent targeting users already engaged in other product campaigns
The example shows how to create a campaign with exclusion filters. The exclusionFilters object contains an array of segments to exclude and can be activated with isActive: true.
This update enhances your audience targeting capabilities in the public API. Learn more about audience segments and targeting strategies in our knowledge base.