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April 8, 2025Ad PlatformImprovement

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Simplified Vendor Creation and Onboarding

We are introducing a new user interface that allows marketplaces to create vendors, providing full parity with our existing catalog APIs. This feature addresses customer requests for a simpler way to create first-party vendors, enabling them to run campaigns and test the platform faster. How It Works We introduced a simple form to create and bulk upload vendors. Every vendor has a name, an external ID, and an optional picture. Once a vendor is created, its ID cannot be changed. Bulk Upload A bulk upload tool is available, allowing up to 100 vendors to be created at once. If needed, a sample file can be downloaded.