Ad Format Configuration

Configure charge types, self-service access, and view campaigns for each ad format

Each ad format in Topsort has a dedicated configuration page in the Admin Dashboard where marketplace operators can view campaigns, set charge types, and control self-service vendor access — all without needing to contact an account manager.

Overview

Ad Format pages are available under Ad Formats in the Admin Dashboard sidebar. Each page shows every campaign running for that ad format and provides controls for charge type and self-service access.

Campaign Visibility

View all campaigns for a given ad format in one place — active, paused, and completed.

Charge Type Control

Choose how advertisers are charged: CPC, CPM, or CPA depending on the ad format.

Self-Service Access

Control whether vendors can create campaigns for an ad format on their own, or restrict access at the marketplace or vendor level.

No Account Manager Required

Make configuration changes instantly, directly from the dashboard.

Ad Format Pages

Sponsored Listings

Sponsored Listings promote individual products within search results and category pages. The configuration page supports the widest range of charge types.

Setting	Options
Charge type	CPC, CPM, or CPA
Self-service access	Enabled by default for all vendors

Banners

Banner ads are display creatives placed in dedicated slots across the marketplace. Marketplace operators can restrict which vendors are allowed to create banner campaigns through self-service.

Setting	Options
Charge type	CPC or CPM
Self-service access	Restrict for the entire marketplace or by individual vendor

Brands

Sponsored Brands campaigns feature brand-level creatives with multiple products. Self-service access can be restricted at the marketplace or vendor level.

Setting	Options
Charge type	CPC or CPM
Self-service access	Restrict for the entire marketplace or by individual vendor

Videos

Video ads allow vendors to run video creatives in designated placements. Access controls work the same as Banners and Brands.

Setting	Options
Charge type	CPC or CPM
Self-service access	Restrict for the entire marketplace or by individual vendor

How to Configure an Ad Format

1. Navigate to the Ad Format page

   In the Admin Dashboard sidebar, go to Ad Formats and select the format you want to configure (Sponsored Listings, Banners, Brands, or Videos).

2. View campaigns

   The page displays all campaigns for that ad format. Use this to understand current campaign activity before making changes.

3. Change the charge type

   Select the charge type that fits your monetization strategy. Available options depend on the ad format.

4. Configure self-service access

   For Banners, Brands, and Videos, choose whether to allow all vendors to create campaigns via self-service, restrict access for the entire marketplace, or restrict access for specific vendors. Sponsored Listings are enabled for self-service by default for all vendors.

Charge Type Reference

Charge Type	Description
CPC (Cost Per Click)	Advertisers are charged each time a user clicks on the ad
CPM (Cost Per Mille)	Advertisers are charged per 1,000 impressions
CPA (Cost Per Action)	Advertisers are charged when a conversion is attributed (Sponsored Listings only)

Self-Service Access Reference

Ad Format	Default	Restriction Options
Sponsored Listings	Enabled for all vendors	Not restrictable
Banners	Configurable	Entire marketplace or by vendor
Brands	Configurable	Entire marketplace or by vendor
Videos	Configurable	Entire marketplace or by vendor

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