When creating a campaign in Topsort, you can choose how you want the
advertiser to be charged. The available charge types are:
CPM (Cost per Mille)
CPM means the advertiser pays per 1,000 impressions. It’s a good choice for
banner and video ads where awareness matters the most.
CPC (Cost per Click)
With CPC, the advertiser pays only when someone clicks on the ad. It gives the
advertiser control over the spend and is often used for campaigns focused on
engagement.
CPA (Cost per Action)
CPA focuses on actual conversions. The advertiser is charged only when a user
clicks the sponsored ad and then completes a purchase. This type is ideal for
performance campaigns. Topsort calculates CPA by dividing the total campaign
spend by the number of conversions attributed to it.
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