Getting Access

How agencies and retailers can get started with Toppie

1. Agencies - Demand Side

   Agencies and brands gain access to a platform where they can create campaigns across multiple retailers.

   Account Organization:

   • Agencies are organized into brand-category accounts
   • Example: “Unilever - Colombia - Home Care”, “Unilever - Colombia - Nutrition”
   • Each account has its own balance and metrics
   • Agencies can invite users at the agency level

   Account Configuration:

   For each account, agencies must define:

   • Currency for billing and reporting
   • Country/geographic market
   • Brands they can promote
   • Product categories for campaigns

   Topsort maps marketplace products that match these filters and makes them available through the Global Catalog.

2. Retailers - Supply Side

   Marketplaces need to integrate with Topsort to participate in Toppie.

   Integration Requirements:

   • Catalog, auctions, and events integration (see Ad Server documentation)
   • Ideally, send all events (both sponsored and organic)

   Retailer Dashboard:

   • View demand from Toppie campaigns
   • Manage vendors and advertisers
   • Access aggregated metrics from Toppie

   Note: Toppie campaigns compete alongside your own advertisers’ campaigns in the auction.

Agency Account Structure

Component	Description
Currency	The currency used for billing and reporting
Country	Geographic market for the account
Brands	The brands the agency can promote
Categories	Product categories available for campaigns

Retailer Integration

Retailers need to complete the standard Topsort integration:

1. Catalog Integration - Sync your product catalog with Topsort
2. Auction Integration - Connect your ad placements to the auction system
3. Events Integration - Send impression, click, and conversion events

For detailed integration instructions, see the Ad Server documentation.

Need help with your Topsort integration?

Talk to us, the integrations engineering team.

Reach us via your dedicated messaging channel or at [e-mail].

If you're not a customer yet, book a demo with our sales team instead.