Documentation Index
Fetch the complete documentation index at: https://docs.topsort.com/llms.txt
Use this file to discover all available pages before exploring further.
You can check how your sponsored brands campaign is performing in the campaign
dashboard.
Campaign Overview
The sponsored brands campaign details page provides a comprehensive view of
your campaign’s performance and settings. When a campaign is newly created,
the dashboard shows the basic campaign information with minimal performance
data until the campaign begins generating impressions and clicks.
Campaign Management Features
Campaign Status Control
- Campaign Toggle: Use the green switch to quickly turn the entire campaign on or off
- Budget Management: Click the pencil icon to adjust campaign budget settings
- Campaign Information: View campaign name, template type, duration, and current status
Creative Assets Overview
View all campaign creative components:
- Brand Logo: Display of uploaded brand logo
- Campaign Headline: Current headline text
- Additional Creatives: Videos or additional images used in the campaign
- Template Type: Shows which template the campaign uses (Product Collection, Store Spotlight, or Video)
Product Management
- Product Selection: View all products (1-5) included in the campaign
- Product Status: Individual toggle switches to activate/deactivate specific products
- Product Performance: Individual product metrics when data becomes available
- Product Links: Destination URLs for each product in the campaign
Performance Metrics
Initial Campaign State
When a sponsored brands campaign is newly created, the dashboard displays:
- Campaign basic information and settings
- Creative asset preview
- Product list with active/inactive status
- Zero or minimal performance data until campaign gains traction
Performance Data Development
As the campaign progresses, the following metrics become available:
- Impressions: Total number of times the sponsored brand ad was shown
- Clicks: Number of clicks on the sponsored brand creative or products
- CTR (Click-Through Rate): Percentage of impressions that resulted in clicks
- Spend: Total campaign budget spent
- CPM/CPC: Cost metrics based on bidding strategy
- Conversions: Product purchases attributed to the campaign
If a product is set to active: “false” via API or product feed updates due to
lack of stock, it’s automatically switched off in the campaign dashboard.
Refer to the Catalog
Synchronization
section for more information.